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We have a 99% email reputation, but Gmail disagrees

Overcome Gmail deliverability issues by understanding that internal reputation metrics often don't align with Gmail's complex algorithms. Proactively monitor Postmaster Tools, implement robust authentication, and optimize engagement to ensure your emails reach the inbox.

intermediate30 min (initial setup)5 steps

The play

Monitor Gmail Postmaster Tools
Regularly check Gmail Postmaster Tools (postmaster.google.com) to gain insights into your domain's reputation, spam rate, and delivery errors. Identify specific issues affecting your inbox placement.
Implement Strong Email Authentication
Configure and maintain SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting & Conformance) records for all your sending domains. This verifies sender identity and builds trust with Gmail.
Optimize Sender Hygiene and Engagement
Improve user engagement by segmenting email lists, personalizing content, and actively removing inactive or unengaged subscribers. High engagement and low complaint rates are crucial for Gmail's algorithms.
Analyze Campaign Performance Continuously
Track key email metrics like open rates, click-through rates, and bounce rates to identify trends impacting deliverability. Use this data to refine your sending strategies and content over time.
Adapt to Dynamic ISP Criteria
Acknowledge that Gmail's deliverability algorithms are constantly evolving. Be prepared to continuously review and adjust your email sending practices based on new insights and performance data.

Starter code

v=DMARC1; p=quarantine; rua=mailto:dmarc-reports@yourdomain.com; ruf=mailto:dmarc-forensics@yourdomain.com; fo=1; adkim=r; aspf=r; pct=100;

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